Content engine
A content and SEO engine, built without a content team
Blog, pillar pages and SEO governance that now carry most of HiveMQ's organic demand, plus a 7.4K-subscriber newsletter grown organically, mostly ICPs.
AI search
An AEO and GEO program for answer engines
TL;DR summaries, freshness signals and stronger CTAs that moved AI visibility from 58.5% to 71.5% and turned AI answers into a lead source.
Agentic AI
An AI inbound chat agent, tested 50/50
Homepage agent run as a split test. I analyzed 175 conversation threads, found missed conversion on commercial signals, and built the fix.
Automation
An N8N sales content toolkit and navigator
I designed and built this automation end to end: an N8N workflow that pulls every campaign asset into one searchable toolkit, so reps find the right content for each prospect in seconds.
ABM & funnel warming
Gartner reprints as an ABM engine
Turned licensed Gartner research into a funnel-warming programme, putting trusted analyst validation in front of target accounts across ABM and nurture so buying committees arrive pre-sold.
PPC
A smart PPC budget allocator
Reallocates spend across Google Ads and LinkedIn Ads each quarter from the previous quarter's performance by platform, so budget follows CPA and pipeline. Paid conversion rates now run above 16%.
Demand programme
"Ask Me Anything", HiveMQ's flagship webinar series
Started in 2021 as live office hours with subject matter experts, before any competitor did it. Still one of the team's top lead-generating programmes.
Distribution
An employee advocacy programme
Mobilized internal voices on LinkedIn, starting with a Slack advocacy channel, to extend campaign reach beyond paid channels.
Open source
A Thought Leadership Social Post Generator
A free tool built with Claude and hosted on GitHub that helps anyone turn ideas into thought leadership posts.
Try it free ↗
